Localize pricing, tax, and compliance for the Canadian market.
Establish efficient inventory and fulfillment for cross-border operations.
Customized PIM to handle Canadian-specific MSRPs, duty adjustments, and tax codes.
Configured MAO for Canadian inventory views and integrated with Canadian warehouse setup.
Ensured regulatory compliance and accurate pricing for Canadian customers across all channels.
Enabled seamless order processing and improved delivery times for Canadian orders.
Our client, a global apparel brand known for its high-quality products and well-established U.S. e-commerce presence, aimed to extend its reach to the Canadian market. This required a significant localization effort for their e-commerce platform. The transformation involved adapting core systems for pricing, tax compliance, inventory management, and customer support to provide Canadian customers with a shopping experience consistent with the client’s U.S. operations.
Launching the Canadian e-commerce platform presented the client with several complex challenges. They needed to configure systems to meet Canadian tax, pricing, and cross-border shipping requirements. Streamlined integration of inventory allocation, order processing, and warehouse management was essential for managing cross-border transactions.
Additionally, our Client aimed to deliver tailored marketing communications and customer support systems to ensure a localized experience for Canadian shoppers. Establishing a bilingual website was critical to cater effectively to both English- and French-speaking customers. Meeting these objectives required a structured and comprehensive approach to achieve compliance, operational efficiency, and a seamless user experience.
Qualitest delivered an end-to-end solution tailored to meet our Client’s requirements. This involved leveraging deep expertise in quality engineering and platform integration. The team extended the Product Information Management (PIM) system to handle Canadian-specific configurations, including MSRPs, markup adjustments, and compliance with regional requirements. The SFCC platform was configured using the client’s existing templates, with region-specific adjustments for URL redirects, Fastly CDN setup, and performance tracking.
For inventory and order processing, the MAO system was configured to manage distinct Canadian inventory views, allocation rules, and shipping logic. Integration with a newly established warehouse ensured efficient order processing. Customer service and marketing systems were localized using Salesforce Service Cloud, with region-specific FAQs, knowledge bases, and marketing automation through SFMC. Additionally, full bilingual support was achieved by partnering with TransPerfect for French content integration, ensuring a comprehensive experience for Canadian users.
The solution that was deployed enabled the client to successfully enter the Canadian market with a compliant, efficient, and customer-first approach. The outcome was a robust e-commerce platform tailored to the needs of Canadian customers, aligning seamlessly with the client’s broader business goals.
