What is CRM testing?
CRM testing evaluates customer relationship management systems. These systems are essential for optimizing:
• Customer interactions
• Sales processes
• Marketing campaigns
• Customer support
CRM testing verifies that these systems effectively capture, store, and analyze customer data. This enables businesses to build stronger relationships with their customers. It covers areas such as:
• Contact management
• Lead tracking
• Sales forecasting
• Customer engagement
By ensuring that CRM systems operate seamlessly, businesses enhance customer satisfaction.
