55% of online shoppers encounter multiple purchase or billing problems, causing most of them to doubt the retailer’s legitimacy.
Online presence is now as important as a physical store, and for some the online store is their only sales channel. As customers seek a sophisticated shopping experience, ‘offering seamless customer experience’ across all available retail channels – Web, mobile devices, brick-and-mortar stores, email, etc. – has taken the center stage. Retail industries face many challenges related to ongoing changing market trends, customer demand, and market globalization.
When it’s all about transformation and swift change, retail systems and applications become business critical. With little margin for error, retail needs experienced partners who can perform unbiased testing and IT QA in a brave new omni channel world. Mike Hershkovitz of QualiTest Group and Damien Walsh of SmartBear cover what can be done to mitigate these risks.
This webinar covered the following:
- Our Retail survey results
- Retail components (POS, OMS, eComm, omni channel, etc.)
- Risks common to Retail related to those components
- Ways to mitigate those risks