Managed Crowd Testing

News UK needed assistance testing their Android and iOS mobile apps linked to their digital and traditional news publications. Unhappy customer reviews suggested that device and OS fragmentation bugs which had been missed during initial testing, and a new testing adventure needed to begin.

The Client needed assistance in testing an interactive, dynamic advertisement that was to be run in 40 countries during the FIFA World Cup 2014. Consisting of 12 interactive variations that could possibly deviate from the “plain” advertisement without interactions, the advertisement was also regionally optimized, differing with product offering, language, and regional particulars.

The Met office was exploring the possibility of outsourcing part of their testing and potentially using offshoring as a method for achieving this. Following a discussion with Qualitest it became apparent that the logistics of offshoring would not be feasible as it meant sending their development off-site and this was not something that was going to be viable. As an alternative and cost-effective method, Qualitest proposed the use of one of our crowdsourcing partners.

Qualitest were approached by the giffgaff’s Chief Technology Officer to design, implement and manage the entire end-to-end testing solution prior to launching the brand. The end-to-end testing scope included the complete service proposition and infrastructure, including: web technology, back-office environment (including billing), supply chain, customer services interfaces, business processes and the mobile network integration.

Qualitest helps a client with Managed Crowd Testing solution, significantly reducing time and cost.

Qualitest’s Managed Crowd Testing found 260 bugs that had been missed by the client’s internal test team, a productivity gain of 500%.

Qualitest’s background in the telecom industry, as well as our extensive experience delivering testing services to MVNOs such as giffgaff in the UK, led Telefónica to contact us. In addition, Qualitest’s ability to implement and leverage testing solutions such as crowdsourcing was considered valuable to Telefónica in their delivery of their new Argentina-based brand.